Interview: Prof. Burke- June 28

Questions for Holistic Health Program

Given Information:
Information for students: faculty, classes, learning center, General Information
Information for Donors: Link for financial donors


1. What is your brand identity?
a. Specific Logo
i. None Specified
b. Specific Colors
i. None Specified, likes Dragon colors, Loyalty
c. Specific Font
i. None Specified
d. Necessary Information
i. Information that students will need of classes and an abstract of what the program is about. Current brochure needs to be updated and can be cleaned up of wordiness.

2. How would you like to present yourself to students and potential financial donors?
a. In a professional Manner. NO Hippy, Antique, or science related. Yes traditional, subdued, Natural.

3. Are there any other audiences that you would like to appeal to?
a. Students, Donors, Community Members, Conference Members

4. What are the current mediums of communication that you use?
a. Brochure and Website (for outside viewers)

5. How do you promote the Holistic Health Program?
a. Hand-outs of brochures

6. Who would be appropriate to contact for further information?
a. i.e surveys, questions, information.
i. Mr. Burke- 415.221.3981; unavailable after July 21st

7. What is the website primarily used for?
a. To give contact information to outside or interested parties.

8. Discussed information and background on Holistic Health-
a. Holistic Health is part of the Health Education Degree
i. Emphasize: Holistic Health –about 900 students
ii. Minors: Holistic Health- about 100 students
iii. Segment III courses
iv. Certification: Through College of Extended Learning
b. Target Audiences
i. Students on Campus
ii. Community
iii. National Visibility
c. Current Promotion
i. Website, Brochure
ii. No mail
iii. On Campus, Lectures, Tabling
iv. Logo on website
d. Desired Perception of Holistic Health
i. Holistic Perspective
ii. Interconnected- “Life as a web”
iii. Natural Healing
iv. Environmental /Ecological
v. Spirit
vi. Nature, Play, Social Support
vii. No light blue (colors)
viii. Social Meditation
ix. Professional