Final Hypothesis

It was hypothesized that brochures now are used to redirect individuals
to websites for further information.

It was hypothesized that brochures that use imagery are more successful
than those that are not.

It was hypothesized that brochures need information displayed clearly
and organized.

It was hypothesized that brochures need to be appropriate for the user.

Definition of terms

Holistic Health Studies-
Program at San Francisco State University
San Francisco State University-
(informally referred to as San Francisco State, SF State, State and SFSU) is a public, nonsectarian, coeducational university located in San Francisco, California.
Donors-
A person who donates
Distinctive Program-
A unique offering of courses
Eastern Perspective-
of or characteristic of the east
Western Perspective-
of or characteristic of the west
Global Perspective-
of, relating to, or including the whole earth; worldwide
Alternative and Complementary medicine-
In the West, the term alternative medicine refers to any healing practice "that does not fall within the realm of conventional medicine". In practice, alternative medicine encompasses therapies with a historical or cultural, rather than a scientific, basis.
National Conferences-
A formal meeting of a number of people for discussion or consultation
Color-
the sensation resulting from stimulation of the retina of the eye by light waves of certain lengths
Brochure-
a pamphlet, esp. one advertising or promoting something
Internet-
an extensive computer network made up of thousands of other, smaller business, academic, and governmental networks.
Website-
a location on the World Wide Web, consisting of one or more web pages accessible at a single address
Courses-
A complete series of studies leading to graduation or a degree
Identity System-
the condition or fact of being the same or exactly alike; sameness; oneness
Logo-
a distinctive company symbol, colophon, signature, trademark, etc.
Unity-
an arrangement of parts or materials in a work of art or literature, that will produce a single, harmonious effect

Holistic Health current Logo

Ensō (円相) is a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensō is one of the most common subjects of Japanese calligraphy even though it is a symbol and not a character. It symbolizes enlightenment, strength, elegance, the universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art.

Interview 2: Questions: Rick Harvey: Notes

Interview Questions
July 16, 2009
Prof. Rick Harvey

1. Can you tell us a little about yourself and your role in the department?
a. Thread of 150yrs-
b. Different from Hospital based medicine but not individually tailored
c. Alternative Medicine as a whole in a Continuum of time and Access
d. Holistic Approach
i. Not just symptoms but the whole person
ii. Two types: Urgent Acute Need; Chronic Long Term
e. Individual-Community-Unit of Measure
f. Community- Individual
2. What do you think of the current brochure and website?
a.
3. What colors would you associate with Holistic Health?
4. What emotions/words come to mind when you think of Holistic Health?
5. What key messages should students receive about the Holistic Health Program?
6. Can you describe a person that would be interested in the Holistic Health Program?
7. What kind of students would you like to target?
8. What are the key areas of Holistic Health?
a. Biological-Physical (symptom)
b. Physiological- Attitude, Emotional State, Personality
c. Sociological- Family influences, peer pressure, culture
d. Environmental- Physical Natural Environment, Physical Inside environment
9. Audiences:
a. Students
b. Donors
c. Conference Members
d. Community Members
How would you describe the program to these audiences?
10. Holistic Health history and facts-
a. Started as an Institute by George Araki, Erick Pepper
b. Holistic Health Program- Three Areas
i. Community Health- Public
ii. School Health- @school/ Sex and Relationship
iii. Holistic Health- As a whole world view- eastern Acupuncture
c. Started at San Francisco State University
i. Current Major- Special because of wholeness
ii. Full Length- Bachelors Degree
d. Abstractions of Holistic Health
i. If it had a color it would be a deep aqua- Wave length of light
1. Brain Waves
a. Cognitive- Thinks, believes, feels
b. Behavioral-Acts
c. Physiological- Physical Body
e. Evolvement-
i. For students- an Awareness, to have people realize that they can have an influence in their own life.
ii. Challenge to be met instead of threat
f. HH Major- DISCOVERY MAJOR!