It was hypothesized that brochures now are used to redirect individuals
to websites for further information.
It was hypothesized that brochures that use imagery are more successful
than those that are not.
It was hypothesized that brochures need information displayed clearly
and organized.
It was hypothesized that brochures need to be appropriate for the user.
My sisters!
Vision: To enjoy the best moments with my loved ones!
Wednesday, August 12, 2009
Definition of terms
Holistic Health Studies-
Program at San Francisco State University
San Francisco State University-
(informally referred to as San Francisco State, SF State, State and SFSU) is a public, nonsectarian, coeducational university located in San Francisco, California.
Donors-
A person who donates
Distinctive Program-
A unique offering of courses
Eastern Perspective-
of or characteristic of the east
Western Perspective-
of or characteristic of the west
Global Perspective-
of, relating to, or including the whole earth; worldwide
Alternative and Complementary medicine-
In the West, the term alternative medicine refers to any healing practice "that does not fall within the realm of conventional medicine". In practice, alternative medicine encompasses therapies with a historical or cultural, rather than a scientific, basis.
National Conferences-
A formal meeting of a number of people for discussion or consultation
Color-
the sensation resulting from stimulation of the retina of the eye by light waves of certain lengths
Brochure-
a pamphlet, esp. one advertising or promoting something
Internet-
an extensive computer network made up of thousands of other, smaller business, academic, and governmental networks.
Website-
a location on the World Wide Web, consisting of one or more web pages accessible at a single address
Courses-
A complete series of studies leading to graduation or a degree
Identity System-
the condition or fact of being the same or exactly alike; sameness; oneness
Logo-
a distinctive company symbol, colophon, signature, trademark, etc.
Unity-
an arrangement of parts or materials in a work of art or literature, that will produce a single, harmonious effect
Program at San Francisco State University
San Francisco State University-
(informally referred to as San Francisco State, SF State, State and SFSU) is a public, nonsectarian, coeducational university located in San Francisco, California.
Donors-
A person who donates
Distinctive Program-
A unique offering of courses
Eastern Perspective-
of or characteristic of the east
Western Perspective-
of or characteristic of the west
Global Perspective-
of, relating to, or including the whole earth; worldwide
Alternative and Complementary medicine-
In the West, the term alternative medicine refers to any healing practice "that does not fall within the realm of conventional medicine". In practice, alternative medicine encompasses therapies with a historical or cultural, rather than a scientific, basis.
National Conferences-
A formal meeting of a number of people for discussion or consultation
Color-
the sensation resulting from stimulation of the retina of the eye by light waves of certain lengths
Brochure-
a pamphlet, esp. one advertising or promoting something
Internet-
an extensive computer network made up of thousands of other, smaller business, academic, and governmental networks.
Website-
a location on the World Wide Web, consisting of one or more web pages accessible at a single address
Courses-
A complete series of studies leading to graduation or a degree
Identity System-
the condition or fact of being the same or exactly alike; sameness; oneness
Logo-
a distinctive company symbol, colophon, signature, trademark, etc.
Unity-
an arrangement of parts or materials in a work of art or literature, that will produce a single, harmonious effect
Sunday, July 19, 2009
Holistic Health current Logo
Ensō (円相) is a Japanese word meaning "circle" and a concept strongly associated with Zen. Ensō is one of the most common subjects of Japanese calligraphy even though it is a symbol and not a character. It symbolizes enlightenment, strength, elegance, the universe, and the void; it can also symbolize the Japanese aesthetic itself. As an "expression of the moment" it is often considered a form of minimalist expressionist art.
Interview 2: Questions: Rick Harvey: Notes
Interview Questions
July 16, 2009
Prof. Rick Harvey
1. Can you tell us a little about yourself and your role in the department?
a. Thread of 150yrs-
b. Different from Hospital based medicine but not individually tailored
c. Alternative Medicine as a whole in a Continuum of time and Access
d. Holistic Approach
i. Not just symptoms but the whole person
ii. Two types: Urgent Acute Need; Chronic Long Term
e. Individual-Community-Unit of Measure
f. Community- Individual
2. What do you think of the current brochure and website?
a.
3. What colors would you associate with Holistic Health?
4. What emotions/words come to mind when you think of Holistic Health?
5. What key messages should students receive about the Holistic Health Program?
6. Can you describe a person that would be interested in the Holistic Health Program?
7. What kind of students would you like to target?
8. What are the key areas of Holistic Health?
a. Biological-Physical (symptom)
b. Physiological- Attitude, Emotional State, Personality
c. Sociological- Family influences, peer pressure, culture
d. Environmental- Physical Natural Environment, Physical Inside environment
9. Audiences:
a. Students
b. Donors
c. Conference Members
d. Community Members
How would you describe the program to these audiences?
10. Holistic Health history and facts-
a. Started as an Institute by George Araki, Erick Pepper
b. Holistic Health Program- Three Areas
i. Community Health- Public
ii. School Health- @school/ Sex and Relationship
iii. Holistic Health- As a whole world view- eastern Acupuncture
c. Started at San Francisco State University
i. Current Major- Special because of wholeness
ii. Full Length- Bachelors Degree
d. Abstractions of Holistic Health
i. If it had a color it would be a deep aqua- Wave length of light
1. Brain Waves
a. Cognitive- Thinks, believes, feels
b. Behavioral-Acts
c. Physiological- Physical Body
e. Evolvement-
i. For students- an Awareness, to have people realize that they can have an influence in their own life.
ii. Challenge to be met instead of threat
f. HH Major- DISCOVERY MAJOR!
July 16, 2009
Prof. Rick Harvey
1. Can you tell us a little about yourself and your role in the department?
a. Thread of 150yrs-
b. Different from Hospital based medicine but not individually tailored
c. Alternative Medicine as a whole in a Continuum of time and Access
d. Holistic Approach
i. Not just symptoms but the whole person
ii. Two types: Urgent Acute Need; Chronic Long Term
e. Individual-Community-Unit of Measure
f. Community- Individual
2. What do you think of the current brochure and website?
a.
3. What colors would you associate with Holistic Health?
4. What emotions/words come to mind when you think of Holistic Health?
5. What key messages should students receive about the Holistic Health Program?
6. Can you describe a person that would be interested in the Holistic Health Program?
7. What kind of students would you like to target?
8. What are the key areas of Holistic Health?
a. Biological-Physical (symptom)
b. Physiological- Attitude, Emotional State, Personality
c. Sociological- Family influences, peer pressure, culture
d. Environmental- Physical Natural Environment, Physical Inside environment
9. Audiences:
a. Students
b. Donors
c. Conference Members
d. Community Members
How would you describe the program to these audiences?
10. Holistic Health history and facts-
a. Started as an Institute by George Araki, Erick Pepper
b. Holistic Health Program- Three Areas
i. Community Health- Public
ii. School Health- @school/ Sex and Relationship
iii. Holistic Health- As a whole world view- eastern Acupuncture
c. Started at San Francisco State University
i. Current Major- Special because of wholeness
ii. Full Length- Bachelors Degree
d. Abstractions of Holistic Health
i. If it had a color it would be a deep aqua- Wave length of light
1. Brain Waves
a. Cognitive- Thinks, believes, feels
b. Behavioral-Acts
c. Physiological- Physical Body
e. Evolvement-
i. For students- an Awareness, to have people realize that they can have an influence in their own life.
ii. Challenge to be met instead of threat
f. HH Major- DISCOVERY MAJOR!
Thursday, July 16, 2009
Interview 2: Questions: Rick Harvey
Interview Questions
July 16, 2009Prof. Rick Harvey
1. Can you tell us a little about yourself and your role in the department?
2. What do you think of the current brochure and website?
3. What colors would you associate with Holistic Health?
4. What emotions/words come to mind when you think of Holistic Health?
5. What key messages should students receive about the Holistic Health Program?
6. Can you describe a person that would be interested in the Holistic Health Program?
7. What kind of students would you like to target?
8. What are the key areas of Holistic Health?
9. Audiences:
a. Students
b. Community Members
c. Donors
d. Conference Members
How would you describe the program to these audiences?
Interview: Prof. Burke- June 28
Questions for Holistic Health Program
Given Information:
Information for students: faculty, classes, learning center, General Information
Information for Donors: Link for financial donors
1. What is your brand identity?
a. Specific Logo
i. None Specified
b. Specific Colors
i. None Specified, likes Dragon colors, Loyalty
c. Specific Font
i. None Specified
d. Necessary Information
i. Information that students will need of classes and an abstract of what the program is about. Current brochure needs to be updated and can be cleaned up of wordiness.
2. How would you like to present yourself to students and potential financial donors?
a. In a professional Manner. NO Hippy, Antique, or science related. Yes traditional, subdued, Natural.
3. Are there any other audiences that you would like to appeal to?
a. Students, Donors, Community Members, Conference Members
4. What are the current mediums of communication that you use?
a. Brochure and Website (for outside viewers)
5. How do you promote the Holistic Health Program?
a. Hand-outs of brochures
6. Who would be appropriate to contact for further information?
a. i.e surveys, questions, information.
i. Mr. Burke- 415.221.3981; unavailable after July 21st
7. What is the website primarily used for?
a. To give contact information to outside or interested parties.
8. Discussed information and background on Holistic Health-
a. Holistic Health is part of the Health Education Degree
i. Emphasize: Holistic Health –about 900 students
ii. Minors: Holistic Health- about 100 students
iii. Segment III courses
iv. Certification: Through College of Extended Learning
b. Target Audiences
i. Students on Campus
ii. Community
iii. National Visibility
c. Current Promotion
i. Website, Brochure
ii. No mail
iii. On Campus, Lectures, Tabling
iv. Logo on website
d. Desired Perception of Holistic Health
i. Holistic Perspective
ii. Interconnected- “Life as a web”
iii. Natural Healing
iv. Environmental /Ecological
v. Spirit
vi. Nature, Play, Social Support
vii. No light blue (colors)
viii. Social Meditation
ix. Professional
Given Information:
Information for students: faculty, classes, learning center, General Information
Information for Donors: Link for financial donors
1. What is your brand identity?
a. Specific Logo
i. None Specified
b. Specific Colors
i. None Specified, likes Dragon colors, Loyalty
c. Specific Font
i. None Specified
d. Necessary Information
i. Information that students will need of classes and an abstract of what the program is about. Current brochure needs to be updated and can be cleaned up of wordiness.
2. How would you like to present yourself to students and potential financial donors?
a. In a professional Manner. NO Hippy, Antique, or science related. Yes traditional, subdued, Natural.
3. Are there any other audiences that you would like to appeal to?
a. Students, Donors, Community Members, Conference Members
4. What are the current mediums of communication that you use?
a. Brochure and Website (for outside viewers)
5. How do you promote the Holistic Health Program?
a. Hand-outs of brochures
6. Who would be appropriate to contact for further information?
a. i.e surveys, questions, information.
i. Mr. Burke- 415.221.3981; unavailable after July 21st
7. What is the website primarily used for?
a. To give contact information to outside or interested parties.
8. Discussed information and background on Holistic Health-
a. Holistic Health is part of the Health Education Degree
i. Emphasize: Holistic Health –about 900 students
ii. Minors: Holistic Health- about 100 students
iii. Segment III courses
iv. Certification: Through College of Extended Learning
b. Target Audiences
i. Students on Campus
ii. Community
iii. National Visibility
c. Current Promotion
i. Website, Brochure
ii. No mail
iii. On Campus, Lectures, Tabling
iv. Logo on website
d. Desired Perception of Holistic Health
i. Holistic Perspective
ii. Interconnected- “Life as a web”
iii. Natural Healing
iv. Environmental /Ecological
v. Spirit
vi. Nature, Play, Social Support
vii. No light blue (colors)
viii. Social Meditation
ix. Professional
Wednesday, July 15, 2009
Panel Of Experts
Adam Burke
Associate Professor
ABurke@sfsu.edu
The professor is an important expert because he is our point person for any questions
regarding the Holistic Health Program. He has given me insight on what he is looking for
and what the goals of the department are.
Rick Harvey
Associate Professor
Rharvey@sfsu.edu
The Professor is another valuable expert because he is part of the department,
has knowledge of the students and their wants as well as can give me feedback on
the professors point of view.
Giovanna Ghio
Graphic Designer
gigi@gigi-designs.com
Gigi has received her masters degree from the DAI department in graphic design and she
has worked on IDO’s (Industrial Design Outreach) print material and website to develop
their brand and information. IDO is an outreach program that educates the youth through
design projects. She is a valuable expert because she has expertise in graphic design
and educative programs.
Finalized Problem and Purpose Statement
Problem.
The Holistic Health Program at San Francisco State University wishes to apprise its audiences of their unique characteristics in a professional manner
Purpose.
The Purpose of this study was to identify and develop the appropriate collateral needed to inform the Holistic Health Program students and donors of their unique characteristics.
The Holistic Health Program at San Francisco State University wishes to apprise its audiences of their unique characteristics in a professional manner
Purpose.
The Purpose of this study was to identify and develop the appropriate collateral needed to inform the Holistic Health Program students and donors of their unique characteristics.
Tuesday, July 7, 2009
Problem and Purpose Statement
Problem:
The Holistic Health Program at San Francisco State University needs to inform its audiences about its unique characteristics in a professional manner.
Purpose:
The Purpose of the study was to identify and develop an appropriate print method to inform the Holistic Health Program audiences about its unique characteristics.
The Holistic Health Program at San Francisco State University needs to inform its audiences about its unique characteristics in a professional manner.
Purpose:
The Purpose of the study was to identify and develop an appropriate print method to inform the Holistic Health Program audiences about its unique characteristics.
Monday, July 6, 2009
Time Line
Hey Everyone! I hope you had a great 4th oh July! Now its back to work! Here is the final version of my time line!
Monday, June 29, 2009
My Bio/Profile/Intro
Fun facts-
Majors:
B.A. Industrial Arts conc. on Vis. Comm. and B.S. Business Administration conc. on Marketing.
Interests:
Art, Health, Sports, Kids, Music, Economics, History, Comedy. (A few out of many)
Inspirations:
I use to be inspired by people that had very high positions or fancy titles next to their names because I would wonder what it would take to get where they were. My inspiration has changed to what people do with those titles. Do they give back? How do they change/help others? I aspire to work really hard and love what I do along with making sure that I share my passions with others.
Influences:
My parents have influenced me a lot! The good, the bad, with everything. Parenting is definitely not an easy thing and I'm sure it hasn't been for them with me, but they have taught me the meaning of hard work and shooting for the stars.
Visions:
I don't have any in particular. I just want to give myself OPPORTUNITIES. Opportunities to meet new people, learn new things, and do great things.
Majors:
B.A. Industrial Arts conc. on Vis. Comm. and B.S. Business Administration conc. on Marketing.
Interests:
Art, Health, Sports, Kids, Music, Economics, History, Comedy. (A few out of many)
Inspirations:
I use to be inspired by people that had very high positions or fancy titles next to their names because I would wonder what it would take to get where they were. My inspiration has changed to what people do with those titles. Do they give back? How do they change/help others? I aspire to work really hard and love what I do along with making sure that I share my passions with others.
Influences:
My parents have influenced me a lot! The good, the bad, with everything. Parenting is definitely not an easy thing and I'm sure it hasn't been for them with me, but they have taught me the meaning of hard work and shooting for the stars.
Visions:
I don't have any in particular. I just want to give myself OPPORTUNITIES. Opportunities to meet new people, learn new things, and do great things.
Saturday, June 27, 2009
What is the Holistic Health Program at SF state
Certificate Education & Training Classes:
Alternative Medicine, Integrative Medicine, Complementary Medicine, Wellness, Healing
Over 83 million Americans are currently using some form of alternative health therapies, and that number is growing annually. People want to feel better. They want to manage stress, increase energy, live naturally, and be healthier, so this growing trend comes as no surprise. Consumers and professionals alike are rapidly embracing more holistic approaches to wellness.
The Institute for Holistic Health Studies (IHHS) at San Francisco State University offers a comprehensive program in this important area. For over 27 years IHHS has approached health and healing from a holistic perspective, seeking to promote the well being of the whole person—thought, feeling, behavior, body, spirit, and environment.
Although our curriculum is diverse, the general goal of all our holistic health classes is the same: encouraging the individual toward increased self-awareness, a greater capacity for self-regulation, and an improved ability to generalize these understandings to all aspects of life, be that improved health, more meaningful work, deeper relationships, or transcendence.
Alternative Medicine, Integrative Medicine, Complementary Medicine, Wellness, Healing
Over 83 million Americans are currently using some form of alternative health therapies, and that number is growing annually. People want to feel better. They want to manage stress, increase energy, live naturally, and be healthier, so this growing trend comes as no surprise. Consumers and professionals alike are rapidly embracing more holistic approaches to wellness.
The Institute for Holistic Health Studies (IHHS) at San Francisco State University offers a comprehensive program in this important area. For over 27 years IHHS has approached health and healing from a holistic perspective, seeking to promote the well being of the whole person—thought, feeling, behavior, body, spirit, and environment.
Although our curriculum is diverse, the general goal of all our holistic health classes is the same: encouraging the individual toward increased self-awareness, a greater capacity for self-regulation, and an improved ability to generalize these understandings to all aspects of life, be that improved health, more meaningful work, deeper relationships, or transcendence.
Thursday, June 25, 2009
Working on Questions for the Holistic Health Program
Hello everyone, would appreciate any contributions to our current questions. Thanks.
Questions for Holistic Health Program
Given Information:
Information for students: faculty, classes, learning center, General Information
Information for Donors: Link for financial donors
1. What is your brand identity?
a. Specific Logo
b. Specific Colors
c. Specific Font
d. Necessary Information
2. How would you like to present yourself to students and potential financial donors?
3. Are there any other audiences that you would like to appeal to?
4. What are the current mediums of communication that you use?
5. How do you promote the Holistic Health Program?
6. Who would be appropriate to contact for further information?
a. i.e surveys, questions, information.
7. What is the website primarily used for?
8.
Questions for Holistic Health Program
Given Information:
Information for students: faculty, classes, learning center, General Information
Information for Donors: Link for financial donors
1. What is your brand identity?
a. Specific Logo
b. Specific Colors
c. Specific Font
d. Necessary Information
2. How would you like to present yourself to students and potential financial donors?
3. Are there any other audiences that you would like to appeal to?
4. What are the current mediums of communication that you use?
5. How do you promote the Holistic Health Program?
6. Who would be appropriate to contact for further information?
a. i.e surveys, questions, information.
7. What is the website primarily used for?
8.
Wednesday, June 24, 2009
Welcome to my Blog!
Welcome to my Research and Development Blog!
I'm really looking forward to having a great summer class and to develop a strong final research and development proposal! Thank you for checking my blog out. Holler at me anytime!
I'm really looking forward to having a great summer class and to develop a strong final research and development proposal! Thank you for checking my blog out. Holler at me anytime!
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